The online shop of B.La.La. was born from an innovative project of enhancement, promotion and communication of agri-food companies and their products of excellence and the relationship that binds them to their places of origin. Indeed, B.La.La represents a network of wine & food of Puglia, including wineries, cellars, oil mills, coffee roasting, mill and pasta factory and craft production companies of beers and cured meats. B.La.La offers online on the website a journey to discover agri-food production, through the offer of wine & food. Through the mobile app, available in the App Store and Google Play Store, B.La.La allows you to discover the history of the company, the its link with the territory, the characteristics of the products and the tradition at the base of the production process, with video and audio content. Simply by scanning the QR Code on the product label, thanks to augmented and virtual reality technology.